Monday, November 17, 2008

Toshiba Timesculpture

First of all, as you've been able to see, we've been through a few visual modifications here at consumer is boss. I hope the transformations will make your visit more pleasant. I'd like to thank Sebastien from the Bulko team for the cool new banner.

Last week I watched the new Toshiba ad. Even if I don't get the message immediately (or maybe not at all), the technique used is so amazing that it instantaneously gives me a better image of the brand. To watch the ad, click here

The work comes from Grey, an agency part of the WPP group. It faced a few difficulties recently but the creativity shown here will definitely help contradict its critics. In case you are wondering, the music is a remix from Crystal Castle's "Air war".

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