Wednesday, January 27, 2010


Thought I could post this now that the iPad is the new big thing. This parody of apple products from Mad is already a classic.

Thursday, October 22, 2009

Moving to Argentina

As you have been able to notice already, I haven't been posting anything in this blog for a while. You might already know the reason if you are following me on twitter: Yes, I am moving to Argentina.

I have always liked ads from Argentina and Spanish is my mother tongue so I thought these were two good reasons for me to eventually make that move. So I have decided to team up with an Argentinian Art Director that I met a while ago when traveling around Europe, and we have just finished our portfolio. We are obviously proud of the result, like every creative team is.

Now we have sent out the copies and some agencies are starting to contact us. The most incredible thing is that they even seem interested.

I am not going to write about Roman, the Art Director I have teamed up with. This would only make him even more arrogant than he already is. I am just going to show you the coolest ad he did when we weren't a team yet:

My flight is on November the 10th and if you are in Geneva on the 5th, you are welcome to join me for a farewell drink at the Bar du Nord in Carouge (Rue Ancienne) after 9:30 pm.

Wednesday, July 22, 2009

Google Bombing

There is a new buzz growing in French speaking countries: When you type "le trou du cul du web" on Google (literally: the asshole of the Web), the French President's official page comes up.

This is what we call Google bombing: an attempt to raise the ranking of a given page in results from a Google search. I have tried the above operation in several different Google sites. It seems to work everywhere.

Try it out!

Wednesday, July 1, 2009

Brazil is a funny country

I was half surprised to see two Brazilian agencies among the top three top agencies at Cannes 2009. Brazil has always been an historical advertising country and just talk to any Brazilian and you will see that they are all passionate about advertising in general. This is definitely not the case in some European countries where working in Advertising is seen as evil. (i.e. France, without mentioning it ...)

So as said, this year number 1 agency was DDB Brasil and ALMAPBBDO Brasil (where the legendary Marcello Serpa works) was second.

While I was writing this post, the most Brazilian of the non-Brazilians that I know (who happens to be a French guy with Israeli origins. I know, it makes sense) just sent me these videos that are apparently quite massively viral in that Latin American country. I have to admit that Brazilians tend to be quite funny.

Wednesday, June 17, 2009

Iran is a nation of Bloggers

Unless you were on a deserted island in the middle of the Pacific last week, you have all heard that Iran is going through very agitated times since its presidential election. It is true that I have never posted anything in relation with politics on this blog until now, but I have just found this very interesting video of with an overview of Blogs in Iran, and when you see the key roles Social Networking Platforms are playing in the current confrontation, (i.e. #iranelection on twitter) I thought it deserved a post on Consumer Is Boss.

At the moment I am mainly getting all the information through twitter, but I know the iIanian opposition has been very active on other platforms such as Facebook. Do you have any other examples of this 2.0 mobilization?

Tuesday, June 16, 2009

Funny website created by atypical French agency Buzzman:

Click here

This site is creating a small buzz mainly around the twittersphere and its simple but funny content seems to have quite a high return rate. Did someone find the secret combo?

Thursday, June 11, 2009

AC/DC Rocks the Office

To create a buzz around their new single "Rock N Roll Train", AC/DC just launched the world's first video on Excel. Yes that's right, AC/DC just turned one of the most boring software into a music video player. Your old spreadsheets just became a bit sexier. Is this the future of the Web?

Click here