Friday, November 14, 2008

Family Name


In India, every year 1.1 million unborn baby girls die before they are born. Contract Advertising Mumbai made this disturbing ad for Aadhar Association against Female Foeticide. This print ad won Gold at the Cannes Lions last year and the "old school" look brought by the long body copy is just great.

Click on the picture to make the text bigger.

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