I know I haven't been posting for a while in this blog. The reason for this is that I am actually involved with a new project which includes an internal communication's blog. Adding this to my daily job and it was pretty much impossible for me to post anything these days.
But here I am. As passionate about advertising as ever and I wanted to talk to you today about this new contest put up by Cannes Young Lions. It already existed during the previous editions but this time it is open to the world through a partnership with Youtube.
The objective is to create a short viral ad in line with a given brief. The brief was given out last Friday at midnight (GMT) and the participants had 48 hours to upload a film on youtube. Now they have 2 weeks to make it go viral.
We tried to participate with a few friends, but since a major event was happening outside of the city where we live and since the stores there only open on Saturday (and only until 6pm) our two original and best ideas were just too complicated to come to life.
However, when we were about to give out, we came out with this idea, involving the most spotted dead legend worldwide: Elvis.
But here I am. As passionate about advertising as ever and I wanted to talk to you today about this new contest put up by Cannes Young Lions. It already existed during the previous editions but this time it is open to the world through a partnership with Youtube.
The objective is to create a short viral ad in line with a given brief. The brief was given out last Friday at midnight (GMT) and the participants had 48 hours to upload a film on youtube. Now they have 2 weeks to make it go viral.
We tried to participate with a few friends, but since a major event was happening outside of the city where we live and since the stores there only open on Saturday (and only until 6pm) our two original and best ideas were just too complicated to come to life.
However, when we were about to give out, we came out with this idea, involving the most spotted dead legend worldwide: Elvis.
So tell us what you think about it and please vote for us here (Search: Violin)
