The latest buzz comes directly from the US, where Johnson & Johnson's painkiller brand Motrin pulled its latest ad after hundreds or even thousands of angry "blogger mums" started to strike back. The ad was telling young mothers that Motrin could help them with "a good kind of pain". You know, the pain coming from the new trend of mothers wearing their babies in slings and wraps. You gotta love some of the lines in this ad, no wonder mums got angry! i.e. "Supposedly it's a real bonding experience," the announcer says over catchy graphics. "It totally makes me look like an official mom."
Don't mess with mums!
Here is the controversial ad: click here
Here are some of the reactions from irritated mums: click here
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