The first one was created by Leo Burnett Milan for a new washing machine sold by Indesit: Ariston Aqualtis. People tend to believe it is quite difficult to make an interesting ad out of such a boring product. I guess they are right. This is one of the reasons why I like this ad: taking the product benefit one step further, into emotional territory. This ad won a Cannes Lion in 2006.
The second one was made by the German Grabarz & Partners for the Volkswagen Phaeton. Great work on this very creative idea. I would like to add that the post-production work was made by Deli pictures.
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