The conclusion of Eurofoot 2008 is upon us. Tonight we will know which country of Germany or Spain will take the trophy home. However, during the tournament there was also another competition waging betweens the teams' sponsors, Nike & Adidas. Analysts gave the edge to Adidas considering both finalists are equiped by them. But, we'll see how Nike gets by with the ad I'm about to present to you. In the ad called "Los 5 Magnificos" or "The 5 Magnificents", we see 5 star players from the spanish national side, (in order of appearence: Andres Iniesta, Cesc Fabregas, Carles Puyol, Sergio Ramos and Fernando Torres) writting on their torsos the survey results on why Spain's hasn't won an official competition in 44 years.The element that makes this spot so bold is that, it forces Nike to take a stance in who's going to win the Final. If Spain wins, people will salute the vision of the ad and of Nike officials for coming up with the idea. If they lose, well it will still be a great commercial but just betting on the wrong side. For the anecdote, the ad is a product of the agency Villarosas. I personnaly think it's time for Spain to deliever the goods and bring home the silverware. I mean let's face it, we don't know when they'll be back at that stage of a competition, so they might as well make the most of it (laughs).
Here's the link, Viva España !
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