M83 (aka Anthony Gonzalez) is an electronica band from Antibes, France. To increase the buzz around its new single "We own the sky", M83 decided to launch a video contest for the song on youtube. The buzz around it was quite big. Actually, the demand was so big that the deadline was even pushed back.
The contest did reach its objective: I personnally never heard of M83 before and so did most of my friends who are now forwarding the video through facebook, twitter or their blog. Quite a good 2.0 PR operation.
Almost forgot to tell you that the winner are Young Replicants, a teenage director's label and design collective from L.A.
The contest did reach its objective: I personnally never heard of M83 before and so did most of my friends who are now forwarding the video through facebook, twitter or their blog. Quite a good 2.0 PR operation.
Almost forgot to tell you that the winner are Young Replicants, a teenage director's label and design collective from L.A.
1 comment:
Go quickly buy the album, "Saturdays=Youth", best album in 2008. They deserved to win with this video, it's the best by far...
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