Last November, I posted a note talking about a viral for Guitar Hero made by Droga5. It was called "Bike Hero". At the same time we also had a buzz around Heidi Klum's ad for the same game:
The series of ads continued for a while featuring several star athletes and singers until last week, when we discovered this ad for the new Guitar Hero Metallica:
Guitar Hero is not a game anymore. It has become part of popular culture in several countries and the communication around it reflects this statement very well: everybody is playing it. The guys in the ad are College basketball coaches, well known in the US. The other guys, well I hope you know them, it would be worrying.
The series of ads continued for a while featuring several star athletes and singers until last week, when we discovered this ad for the new Guitar Hero Metallica:
Guitar Hero is not a game anymore. It has become part of popular culture in several countries and the communication around it reflects this statement very well: everybody is playing it. The guys in the ad are College basketball coaches, well known in the US. The other guys, well I hope you know them, it would be worrying.
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