Extreme Led Sheep Art - Samsung

Another great viral from the London based Viral Factory, a continuation of their work for Samsung. The video has been out for more than a week already but people doesn't seem to stop talking about it. I have met the guys a few times, particularly during my stay in London. When you see their office and have the chance to talk to them it is easy to understand how they get these crazy ideas. Despite their very serious 360 approach and strategic thinking, the team is very fun to be around and this is reflected in their projects.

Vodafone - RC Office Grand Prix

Not the best viral I have seen but the fact that a lot of people is still debating over the credibility of a bluetooth controlled car means that it did its job.

There is no recognizable "WOW" effect, the one you usually find in good virals, but the subject of the video is quite appealing for a lot of people. So this means that even with a mediocre viral, if you manage to find your audience you will be successful.

I suppose the agency behind this is BBH. However, if you have more news, let me know about it.

Samsung - Drag and Drop World

Nice Viral from the Viral Factory for the Samsung F480. The animation is well managed and there is even a green message along with the video. The video is not new but it is still worth a look. Funny how everything gets colonized in the end. You're always better at home...

T-Mobile Dance

New Viral created by Saatchi & Saatchi for T-Mobile. 400 dancers in Liverpool street station at 11:00am? Very impressive. The TV ad came out the following day on UK TV and this video is currently being viralized around the world. Despite the strong branding in the end and the small but still annoying advertisement sign on the bottom left of the screen, they have done a really good work in convincing such a big brand. It's never easy.

Nike - Not my broken ankles.com

This summary is not available. Please click here to view the post.

Ebay - Bush's gift for Xmas

For the people who have been hanging out with me these last weeks, they will quickly understand why it hurts me to see this video. Yes, I had a similar idea. No, I didn't do anything about it. Like most of the ideas I come up with, it ended up in a notebook and will probably never get out of there. It's ok though.

"Chapeau" to BBDO proximity (apparently their Belgium office) for reacting so fast on a current event and using it in advertising.

Nokia N96 - Bruce Lee Ping Pong

I guess I am all about virals these days. Here is another entertaining one for Nokia starring Bruce Lee. It is for a limited edition Nokia phone that comes with a doll, rare photos and a nunchaku. It will be sold in Hong Kong. The comments around the Web remind us that Bruce Lee is still seen today as coming from another planet. I am quite doubtful concerning ping pong balls not being blown up by a nunchaku hit, and yet people keep asking if this is real or not...

Another question remains: Would Mr. Lee be proud of this?

I would! but that's just me...

To see the viral, click here

Bike Hero

Fresh Viral from Droga5 for Guitar Hero World Tour. Right after Heidi Klum's freak out, we now witness one of the most creative videos on the Net. I wonder how long it took to prepare everything. Apparently it's fake but I still love the idea, and the result. Watch it here

We have already talked about Droga5 in a previous post concerning a famous presidential plane. You'll find the article here (In French)

Nissan Qashqai: Qashqai Car Games

Saw the Nissan Qashqai ad on TV the other day. This second wave comes after TBWA designed a succesful integrated communication campaign in 2007 to celebrate the launch of the new Nissan Qashqai (anyone knows how to correctly pronounce this unpronounceable word?). 

The strategy included two waves. The first one, with online content, virals, PR, and ambient marketing aimed at preparing the field for the second wave that included the TV ad. And to be honest, I believe the first wave worked better. 

Before the airing of the first TV ad (Spring of 2007), the first wave reached 212 countries and was shown on 4370 sites. In the first month, the campaign attracted over 3.5 million views, rising to 12.5 million after three months.

TBWA created a fictional new sport, Qashqai car games:

"[…] we had to create an entire universe around the sport – everything that would make it seem real and entertaining: the history, the rules, 6 national teams, logos, crazy drivers, psychotic fans, sponsors, specifications, merchandise, as well as a footage of the QASHQAI performing fantastic stunts off giant ‘skate’ ramps."  Jamie Bristow, TBWA London

Check out the virals and the ads in the official website: http://www.qashqaicargames.com/

Nouvelle campagne digitale Axe/Lynx

La marque de déodorants d'Unilever nous avait habitué à un positionnement très particulier lors des campagnes de communication précédentes: le "geek" qui se transforme en véritable aimant à filles lorsqu'on l'asperge de déo. Le message était clair et ça fonctionnait bien. Néanmoins, c'est vrai que l'idée commençait un peu à s'épuiser et c'est donc avec un nouveau concept directement lié à un bénéfice produit que BBH nous présente sa campagne: Axe augmente la confiance en soi, alors au lieu de rester planté devant les sites de rencontre virtuels (genre meetic), sors de chez toi et "get in there".
lien vers le Site web officiel

Belle illustration par cette vidéo virale qui commence à pas mal voyager sur le Web:



Cliquer ici pour voir la video

Alors pour les dragueurs invétérés: dépêchez-vous d'essayer cette technique avant qu'elle ne devienne trop connue...

Un Tag sur Air Force One

En effet, ce n'est pas une toute nouvelle campagne mais je ne pouvais pas recommencer ce blog sans poster ce coup de coeur qui nous vient de l'Agence Droga5 pour la marque d'habits Ecko. Non seulement cette campagne à remporté un Cyber Lion à Cannes mais cette vidéo à également poussé le département américain de Sécurité intérieure (Homeland Security) à mener une enquête sur l'événement.

A noter également que Droga5 a reçu la semaine passée le titre d'Agence de l'année par la revue Creativity Online. Un titre mérité à mon avis pour l'agence de David Droga, ancien DC Executif de Saatchi Londres et NYC.

Voir la vidéo sur le site de Still Free

Burger King: Whopper Freakout

L'agence Crispin Porter+Bogusky nous fait découvrir une nouvelle manière de faire de la publicité. Que se passe-t'il lorsque un américain est privé de son Whopper, le burger qui fait la réputation de la chaîne de fast food Burger King? Beaucoup d'incompréhension, de colère et de nostalgie apparement...



Voir la vidéo

Cela me rappelle une conférence de Nikesh Arora (Président Google EMEA) à laquelle j'ai eu la chance d'assister. Il disait que la publicité telle que nous la connaissons aujourd'hui est vouée a disparaître dans un futur plus ou moins proche. A l'avenir, la publicité sera entièrement réalisée par les consommateurs eux-mêmes, poussant le concept de consumer generated content à l'extrême.

Dans ce cas précis, même si le consommateur est le sujet principal de cette pub, la réalisation et le concept de départ viennent d'une agence de publicité. Maintenant, le débat lancé sur Internet est de savoir si les clients filmés ne sont pas des acteurs...

N'hésitez pas a me donner votre avis par commentaire.