Guitar Hero - Metallica

Last November, I posted a note talking about a viral for Guitar Hero made by Droga5. It was called "Bike Hero". At the same time we also had a buzz around Heidi Klum's ad for the same game:


The series of ads continued for a while featuring several star athletes and singers until last week, when we discovered this ad for the new Guitar Hero Metallica:


Guitar Hero is not a game anymore. It has become part of popular culture in several countries and the communication around it reflects this statement very well: everybody is playing it. The guys in the ad are College basketball coaches, well known in the US. The other guys, well I hope you know them, it would be worrying.

Bike Hero

Fresh Viral from Droga5 for Guitar Hero World Tour. Right after Heidi Klum's freak out, we now witness one of the most creative videos on the Net. I wonder how long it took to prepare everything. Apparently it's fake but I still love the idea, and the result. Watch it here

We have already talked about Droga5 in a previous post concerning a famous presidential plane. You'll find the article here (In French)