Home Office : Binge Boy/Girl

Party people this ad is for you. Apparently, the british government was trying for a while to communicate with young adults on drinking habits. With that goal in mind, they came up with the Binge Boy/Girl campaign. The ads are products of the VCCP agency. First, you see a girl (in the female version) getting ready to go out. But quickly, something seems odd. She rips a her clothes open. Puke in the sink then generously spread some in her hair. Messes up her makeup. Now, if you first view this commercial having never heard about it, you're a little startled. I mean, you wonder, why would someone voluntarily inflect himself so much abuse.

The answer is given when the ad draws to a close, as you read : "You wouldn't start a night like this so why end it that way ?". The concept made me smile but more importantly it also made me think. Everyone had a wild night once that they never expected would be so out of control. I mean, we all want to party but, down the line, we all expect to make it in one piece or at least, clean enough to be able to head to our room unnoticed (laughs). Since I first saw the "girl" version, I then went on to watch the "male" one. And, to be honest, when the guy caught the closetdoor in his face I kinda expected it to happen. Otherwise it just wouldn't have been credible (laughs).

Here's the link to the female and male version.